The Culture Plug

We're not just another merch store. We're Citrus, a premium-but-personal culture hub connecting music, fashion, and pop culture through a Caribbean lens. Think of us as that friend who's always in the know, but never gatekeeps.

Our Story

Born from passion, refined by purpose. What started as The Orange Juice in 2021 — a simple online store — has evolved into something deeper. After taking time to reset and reflect, we emerged as Citrus: a brand that doesn't just sell products, but creates cultural moments. Every collection we drop is intentionally curated, conceptually driven, and story-first. We're here for the ones who express themselves through what they wear and collect — the ones who understand that style is personal and culture is everything.

What We Do

Curated Collections: Every month, we drop themed collections that feel like cultural moments, not just merch drops. From BLOOM: The New Wave of Pop to ORANGE: Icons of Rhythm & Soul, each collection tells a story.

Local Love: We champion Caribbean creatives like Z!ON, giving local talent space to shine alongside global icons.

Cultural Curation: Think editorial meets e-commerce. We don't just sell — we contextualize, celebrate, and connect the dots between past and present culture.

Welcome to Citrus. Welcome to where culture connects.